From Bags To Riches - Corporate Profile

FBTR is a web-based and direct sales provider of women’s fashion products serving the domestic USA market. The parent entity Verago, Inc. operates from corporate offices in St Paul, MN. 

Target Market

FBTR operates in the business sector they coined Incremental Retailing. Incremental retailing is also noted as Incremental Product Ownership. A current category offering includes women’s handbags and designer carry-on luggage.  FBTR senior managements experience in serving the retail and product procurement sector has provided our organization with a solid understanding of the customer’s needs. By combining high levels of timely, fashion now product and a 97% in stock, FBTR continues to be the channels leading retailer.  FBTR is well positioned to fulfill the needs of our growing customer base.

Identification of Market Needs

Despite the current economic slowdown, the sale of both high-end retailers and luxury products continue as one of the few “real” economic growth areas. Dominant handbag brands have consistently produced 20-35% quarterly revenue increases.  Integrating incremental ownership into the equation presents a compelling opportunity for both long and short-term growth by enabling the consumer to stretch their buying power of luxury priced goods. Customers recognize the value inherent in luxury goods and the “mass-tique” paradigm shift continues to gain momentum.  From Bags To Riches provides a simple,  new, and timely cost-effective solution to the growing consumer luxury market. 

FBTR Solutions & Service

Future plans will utilize both Internet and home party sales as a communications tool thereby enabling us to integrate our products and value-added services in multiple cross merchandising and promotional sequential touch points. Customers will be exposed to product, service, and operational enhancements in FBTR cross-synergistic functionality thereby multiplying the effectiveness of each. 
 
To further develop FBTR web-based and home party market focused strategy, the company will evolve its organization into separate business units. 

• Frombagstoriches.com:  The company planned objectives are to operate an Internet site for handbag and luxury goods rental via the Internet under the From Bags To Riches website.
   
• FBTR Retail Direct:  Request for further information should be directed to smangiere@frombagstoriches.com 
  
• FBTR Global:  Expansion of the FBTR brand globally will be executed via strategic licensing agreements. 
   

Investor Relations Contact Inquiry 

Please direct all requests for information and other Investor Relations inquiries to: 
 
General Counsel 
Investor Relations 
Verago, Inc. 
855 Village Center Drive, Ste 341
St Paul, Minnesota 55127 
 
Email: investorrelations@frombagstoriches.com