“Ten years ago in the US the trend was towards cappuccinos and lattes – the sort of small luxury indulgence that was affordable to everyone. It’s the same idea with handbags you can rent.” — The Times
“It gives you a definite confidence when you’re walking down the street.”
— ABC Eyewitness News, New York
“In the age of new luxury where some people would forgo a month’s rent for a the new Chloe Paddington bag, retail analysts say there is a burgeoning group of middle-class Americans who are indulging a yen for high-end fashion. Companies such as…From Bags to Riches are catering to fashionistas who lack the disposable income to satisfy their cravings for Coach satchels and Chanel clutches, but for whom carrying a cheaper knockoff is blasphemy.” — The Boston Globe
“Cash-strapped fashionistas rejoice. The authentic $850 Gucci pink clutch you’ve been eyeing … can be yours for $72.90.” — National Post
“You can pretty much look like a million bucks, without breaking the bank.”
— KCNC-TV CBS, Denver
“From Bags to Riches allows the budget-conscious yet fashion-savvy to rent designer originals for up to 21 days, with no membership requirements…to rent a handbag and stay in style, go online to frombagstoriches.com.” — US Airways Magazine
“If you’re a handbag junkie, there is hope online – a service that rents out designer handbags and prevents you from breaking the bank.”
— CBS Market Watch Weekend
“Frombagstoriches.com loan[s] out ‘it’ bags that cost more than your rent – and that are guaranteed to be out of style in three months – plus a host of classic styles from designers such as Louis Vuitton, Coach, and Donney & Bourke.”
— Time Out New York
“Wake up and smell the Chloe. The Chloe Paddington bag, that is…it’s now possible for you (or that hard-to-please fashionista on your holiday gift list) to carry the $500 or $2000 bag of your dreams – and to swap it out for a brand spanking new model every month – for a fraction of what it would cost to buy all the latest must-have bags outright.” 
— FWD
‘I love it. I would never – and could never – afford to buy one of the bags, but I can rent one for three weeks for about $50.’ — SLTtoday.com
“For those who want designer handbags but either don’t have the cash or don’t want to spend it for a short-lived passion, Kara Richter has an answer.” — Star Tribune
“It says that you’ve arrived. That you’re part of an exclusive club. That you are a fashion insider.. And an affluent one. Your purse packs a punch.”
— The Denver Post
"…thousands of women have signed up to lease the latest luxury brand bags on market, many of them coming back for more week after week, month after month, or every time a new event or outfit calls for the perfect handbag.”
— Baltimore Sun
“A key feature of the business is that women can rent several different handbags over a year for the same price or less than it would take to buy a new purse.” — Pioneer Press
“Cars and apartments are probably the prime examples of things we rent and lease. But as companies like Netflix and From Bags to Riches have shown, there’s a growing appetite for the leasing model.”
— Rocky Mountain News
“Business is booming…and retail experts say consumers don’t attach a stigma anymore to leasing large sticker items like cars, even furniture, so it makes sense that pricey purses would fall in line.” —WXYZ-TV, Detroit
“Fashion conscientious women will pay hundreds, even thousands of dollars for handbags, everything from Gucci to Kate Spade, but now there is a local company that offers the exact, and we mean the exact, purses for as little as $20…we explain how to go From Bags to Riches.” — KSTP-TV, Minneapolis
“It can cost a pretty penny…to carry a stylish handbag, and if you want a new bag each season, you’re talking some big bucks, but we’ve found away around it.” — Action News – WXYZ-TV, Detroit
‘“For girls in their 20s who can’t afford a $2,000 Chloe, they could go out for one night and impress their friends.”’
— Seattle Post Intelligence
“And so it seems the Lindsay Lohans of the world may have a new crop of competition when it comes to arm candy. If you look at it, everybody can glam up now” — St. Petersburg Times
“Kara Richter has a handbag fetish. She wants the chicest, most fabulous bags of the moment. But she doesn’t want to have to cash in her 401K to afford them.” — The Fort Worth Star Telegram
“The process of ordering a bag is simple: Customers visit the Web site, select their dream bag and it arrives at their doorstep in one to three business days.” — Forest Lake Press
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