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Contact Information:
Samuel Mangiere - Co-Founder
855 Village Center Drive, Suite 341
St Paul, MN 55127
Phone: 651.466.0108
Toll Free: 888.462.2449
Email: smangiere@frombagstoriches.com
Club Diva — Rewarding our Customers
Club Diva was developed as a means to reward loyal and frequent customers. FBTR customers may open a Club Diva frequent shoppers account for a monthly fee of $15.95 and expand their borrowing benefits significantly. Club Diva members earn points on all their individual purchases. Such points can be redeemed for luxurious trips and merchandise. Other rewards of a Club Diva membership include rental discounts, sneak-peak sales, and an automatic enrollment in the flexible My Couture My Way program.
Handbag Collections — Simple Organization for Every Budge
Handbags are organized by price in six distinct categorical Collections. Each Collection type is determined by price and designer. The lowest-priced Collections carry trendy handbags that can be rented for as little as $22.95 per week. The higher-end Collections carry top-of-the-line merchandise that can be rented for $299.95 per month. Regardless of the chosen Collection, all prices encompass roundtrip shipping and $100 of refundable damage insurance. The Beverly Hills, Madison Avenue, Monaco Runway, Palm Beach and the Rodeo Drive Collection comprise the five original Collections.
Recently, a new Collection, the Paris Dasant was added to accommodate increasing customer demand. Brands featured in the newest Collections include, Chanel, Fendi and Jimmy Choo.
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Backgrounder
From Bags to Riches (FBTR) is a Web-based provider of women’s fashion products, serving the domestic US market. The parent entity, Verago, Inc. operates from its corporate offices in St Paul, Minn. FBTR was launched as an e-commerce business in October of 2004. FBTR website can be located at www.frombagstoriches.com.
Flexibility — Our Defining Factors
FBTR differentiates itself from the competition by emphasizing flexibility. Customers are not required to pay any monthly fees; instead, they choose the renting model that best suits their lifestyles. Handbags may be rented by the week, month or indefinitely. Bags that become to difficult to part with can be purchased by the customer for up to 50% off the retail price.
Our Products — We Only Carry the Best
FBTR carries handbags made by the most reputable designers in the fashion industry. Such designer brands include Louis Vuitton, Gucci, Coach, Balenciaga, Cole Haan, Fendi, Chloe, Kate Spade, Marc Jacobs and numerous others. All designer handbags are authentic, and no replica, faux or fake handbags are ever carried. Merchandise is constantly updated to emulate the hottest trends of the season. The newest lines for 2008 include bags from Jalda, Kooba and Fendi.
Defining The Target Market and Sector
The presence of the Internet has forever changed the way business is conducted. FBTR currently operates in a business model so innovative that during its launch no existing terminology could accurately describe it. Therefore, FBTR initiated the development of an appropriate lexicon and coined their business sector incremental retailing.
Incremental retailing is best understood as incremental-product ownership. Current category offerings include women’s high-end handbags and designer-luggage products. FBTR employs a management staff that is highly experienced in the retail and product-procurement sector. Such expertise has lead to a solid understanding of the customer’s needs. By providing large volumes of timely, fashion-forward products, FBTR is positioned to fulfill the needs of its growing customer base. The central idea is to make high fashion highly affordable.
Customized Purchase Plans — A Path to Choice and Diversity
Using customized purchase plans, members of Club Diva have the option to setup a monthly purchase plan unique to their handbag budget! This uniquely flexible and highly addictive program is a favorite among the Club Diva community. FBTR is offering more choice and diversity to handbag enthusiasts…and that’s the intent.
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